Expanding an e-commerce company is usually easier said than done. More often than not, what used to work great for your company needs to be revisited. As such, a few new growth methods could be helpful given how fast the e-commerce industry is evolving.
Today’s article presents six of the best ideas that can help you breathe new life into your online store, attract customers and increase sales.
1. Start selling in bulk.
Wholesale trade involves the sale of goods in bulk at a reduced price. This method has several advantages that make it an excellent strategy for stimulating growth without significant financial investment or a high level of risk. While it may seem intimidating to start selling in bulk at first, you can use tools such as Wholesale Management Platform Joor to simplify the process from registration to checkout.
By becoming a wholesaler, you will be able to expand your activities in this large industry and discover new sources of income for your company. You’ll have fewer customers who buy right away, which means you’ll be able to save on marketing costs and have a great source of ongoing business.
2. Get more product reviews.
Reviews are one of the most important tools for business success. They play an important role in building trust between retailers and shoppers. Actually, oh 93% of consumers will seek and read reviews before buying.
So remember to always ask your customers for product reviews. You can do this by sending follow-up emails or at the time of the sale. It is equally important not to hide unfavorable reviews, because they can show how you respond to criticism and solve problems.
3. Optimize your store design.
Your e-commerce site should be fast, clean, and easy to use. Start by compressing photos and videos to make your site load faster. Then choose a lightweight store layout and use the breadcrumb.
Another important tactic for optimizing your eCommerce store design is to use white space and avoid overflowing sections with text. It’s aesthetically pleasing and makes it easier for customers to scan your store.
Last but not least, create a mobile-friendly display. You can’t afford to focus solely on the desktop view because more than 40% e-commerce sales happen on mobile devices.
4. Offer upsells and cross-sells.
Upselling is persuading a customer to purchase an improved, often more expensive, version of the same product. A comparison chart is an effective way to showcase the benefits of a superior product so that the customer can understand its benefits.
Cross-selling focuses more on drawing attention to related products. Displaying related products can add value to every sale. For example, visitors are more likely to be interested in hosting a website or buying stock photos if the client is buying website designs and templates.
5. Invest in customer retention.
While customer churn is natural, there are several effective ways to reduce it. The first step is to simplify the return process. Approximately 16% of all online orders will be returned, so don’t make this process a headache for your customers. Quality assurance, free shipping on returns and exchanges, and email or SMS return notifications are just a few of the ways we can help you streamline the process.
Also, offer omnichannel support. Whether it’s social media, email, Google or Yelp reviews, a customer can leave a review for one of your products in a variety of ways. The more channels you can provide on-line help, the more it will impress your customers. Lastly, be sure to communicate in the post-purchase phase, as this is one of the most important phases for an ecommerce business. After confirming the order, the buyer should be aware of his purchase. Lack of status updates, especially if something is lost or damaged in transit, can negatively affect the customer experience of your business.
6. Use automated emails to get business back.
Sometimes all a shopper needs to get back to your online store is a polite reminder. Winback marketing emails that are automatically sent after a certain amount of time can make this easier. These emails can be quite lucrative for businesses selling subscription boxes or depending on monthly sales.
Consider adding a 15-20% discount to your return email if the customer has been inactive for a while. This may be the push they need to close the deal and keep thinking about your company.
Calculations show that about 24 million e-commerce websites. But despite the fierce competition, you can still succeed in eCommerce by driving quality traffic to your online store, converting new visitors into loyal customers, and implementing the right growth methods and strategies.