Are you just starting out and want to get your first 100 customers? Well, this article is for you. Business is a hobby until you get your first 100 clients. However, don’t worry; if you solve a problem people have, it’s pretty easy to get your first customers.
First, create your client profile. This includes demographics (age, income, and gender) and psychographics (values, opinions, attitudes, lifestyles). What worries customers? What brands or services do they use or buy? Make sure you understand how your prospects are currently solving the problem and how you can improve current solutions.
Once you understand your customer, you must set up your marketing funnel to drive their conversion. The marketing funnel begins with awareness, consideration, and purchase. On average, customers need to hear a marketing message seven times before they buy.
Before you try to attract customers, you must understand who your target customers are and why they want to buy from you. You must be able to solve the client’s problem. It would be helpful if you had a clear understanding of what the problem is. When you talk to clients, listen to what they have to say and use feedback to iterate on your idea.
Find people who have the problem you are trying to solve. Listen to how they describe the problem. Get feedback on the proposed solution and iterate on the idea.
Find out where your customers hang out and how they solve a problem. What are their current pain points? How can you improve current solutions? Make sure you can sell your existing group before moving to another group.
Here are some ways to get your first 100 customers:
- When you start, you must use friends and family connections. Ask them for feedback. Ask them for recommendations. Make sure you exhaust your existing network. For example, send an email to a blogger or reporter you know.
- Start blogging early. Post useful content for people. Use the Google Keyword Planner to find keywords for your content.
- Learn to tell stories well. Make sure you have a killer story to attract clients.
- Sponsored events. You can sponsor events that your target customer is most likely to attend. If you need extra budget to sponsor events, you can directly message users who attend events on social media.
- Connect with LinkedIn. Use LinkedIn to join the community, participate in conversations, meet potential clients, and more. When given the opportunity, talk about your product and service. Try to get feedback from potential customers.
- Contact people who are having problems you are trying to solve or who are complaining about competitors. Ask your followers for recommendations. Use sites like hashtags.org to find relevant hashtags. Use Twitter lists. Join the chat on Twitter. Run ads.
- Email marketing provides one of the best ROI for customer acquisition. Start a newsletter that your existing network or contacts can subscribe to. Use Rapportive to find people’s email addresses and send them emails about your product. Use your e-signature to grab people’s attention.
- Check out Meetups in your area. Ask the organizers for permission to send a message to the group. Send personalized messages to each member. Create a Meetup group.
- Contact blogs for interviews. Write guest posts. Run ads on blogs. Use sites like Klear and Klout to find influencers. Contact commentators.
- Check out forums and Q&A sites. Reach out to those who ask relevant questions. On Quora, answer relevant questions and add a subtitle under your answer and mention something about your startup there. Mention your startup in your bio.
- Attend industry and non-industry conferences.
- Attend trade events and other potential locations.
- Advertise on your landing page with Facebook ads and Adwords.
- Get the basics of SEO right.
- Contact free startups and partner with them. For example, a gym might reach out to nutrition bloggers to see if they mention the gym on their blogs.
- Be sure to watch your competitions. Follow users talking about your competition on social media and jump into the conversation when appropriate. Join these conversations to attract people to your business. Use tools like SpyFu and SEMRush to see how your competitors are advertising.
- Use free trials and free offers to attract new customers. You should start with a free product and then upgrade to a paid product after a few months. This way you can build a base that will turn into paying customers.
Whatever you try, make sure you can measure success with tools like Google Analytics. For example, you can measure your bounce rate to see if a change has affected your conversion rate.
Make changes only when testing. When making changes, be sure to A/B test as often as possible. Use tools like Optimizely for AB test changes. Google Analytics can be used to check the impact of your changes.
Congratulations on getting your first 100 customers. You will notice that in order to get the first 100 customers; you will need to do a lot of things that don’t scale. You will have to approach clients personally. If you need help with this process, book a mentor call at mentordial.com. Mentordial.com allows you to book a call with top mentors from top companies like Amazon to give you career or business advice.